We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information collected through Google Analytics.
Effective Date: 2 April 2024
We reserve the right to update this policy at any time. Any changes will be posted on this page with an updated revision date.
Through Google Analytics, we collect non-personally identifiable information about your visit to our website. This includes details such as device type, browser version, geographic location (country or city level), referral source, and website navigation paths.
From visitors who have opted into Google Ad Personalization, we also gather information on a non-personally identifiable basis about demographics and interests. This more granular data is not collected from members of the EEA.
The data is collected to understand better how visitors use our website, improve user experience, analyze site traffic patterns, and enhance our marketing efforts.
The collected information is not shared with any third party, except as required by law. Google processes information on our behalf under strict privacy conditions.
We take reasonable precautions to prevent the loss, misuse, or alteration of your personal information.
Data collected via Google Analytics is retained for a period that allows us to analyze website traffic patterns, improve the user experience, and enhance our marketing efforts after which it is securely deleted.
You have the right to access the information collected about you. You can also control the collection of data by disabling cookies in your browser settings.
You may access or delete such data at Google's My Activity page.
To opt-out of Google Analytics tracking, you may use the Google Analytics opt-out browser add-on or adjust your browser's settings to refuse cookies.
For any questions or concerns regarding this privacy policy or your data, please contact us at [email protected].
We recognize the importance of privacy and are committed to protecting it as we gather insights to provide a better user experience on our website.